Prunes change name to "dried plums"

November 6, 2000 in Food Companies, Manufacturing and Trends

Prunes change name to "dried plums"

The fibre-rich prune is tired of its geriatric image. The California Prune Board is changing its name. From now on it will be the California Dried Plum Board with prunes taking on the trendier moniker of dried plums.

California, which produces 99 percent of the domestic supply of prunes, er, dried plums, has seen sales drop 25 percent over the last 10 years according to the board. While this is a step in the right direction for this wrinkled underdog, the change in "prune" perception may take a while.

For more infomation about prunes (I mean dried plums), click here.

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