Cola giants Coke and Pepsi plan to cash in on low-carb profits with new offerings due in stores this month. Coke is introducing C2, with half the calories, sugar and carbohydrates as Coca-Cola Classic.
Not to be outdone, Pepsi is introducing Pepsi Edge, a new version of the popular cola. This version also boasts 50% less sugar, calories and carbs. Pepsi Edge is sweetened with a blend of Splenda and high-fructose corn syrup.
Each reduced-carb offering is designed to provide cola consumers with a full-flavour option, unlike their diet versions, which have distinctly different flavours as compared with the originals. Both the original and the new lower-carb versions of both colas dervice virtually 100% of their carb content from sugars.
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