Low-carb cola hits the market

August 5, 2004 in Food Companies, Manufacturing and Trends

Low-carb cola hits the market

Cola giants Coke and Pepsi plan to cash in on low-carb profits with new offerings due in stores this month. Coke is introducing C2, with half the calories, sugar and carbohydrates as Coca-Cola Classic.

Not to be outdone, Pepsi is introducing Pepsi Edge, a new version of the popular cola. This version also boasts 50% less sugar, calories and carbs. Pepsi Edge is sweetened with a blend of Splenda and high-fructose corn syrup.

Each reduced-carb offering is designed to provide cola consumers with a full-flavour option, unlike their diet versions, which have distinctly different flavours as compared with the originals. Both the original and the new lower-carb versions of both colas dervice virtually 100% of their carb content from sugars.

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