General Mills to continue marketing cereal to kids

February 23, 2005 in Food Companies, Manufacturing and Trends

General Mills to continue marketing cereal to kids

General Mills Inc., maker of Cheerios cereal and Pillsbury cinnamon rolls, will continue marketing to children, despite concerns about increasing rates of obesity in children.  Executive vice president of the food company claims that advertising cereal to children is the healthy thing to do since cereal remains the main source of whole grains in children's diets.

Eating more whole grains is one focus of Department of Agriculture (USDA) dietary guidelines.

Earlier this year, competitor Kraft Foods Inc. said it would cut back on advertising products like Oreo cookies to children younger than 12.

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