Atkins Nutritionals has filed for bankruptcy this month, and the low-carb manufacturer hopes to reinvent itself through the evolution of its brand beyond the carb-conscious product niche. Will consumers see the Atkins brand as synonymous with better food and better nutrition? Keep an eye out for new marketing, advertising, and packaging promoting “superior nutrition” through Atkins products: those that are high in protein, contain no added sugar or sugar alcohols, and with a low glycemic index.
All research on this web site is the property of Leslie Beck Nutrition Consulting Inc. and is protected by copyright. Keep in mind that research on these matters continues daily and is subject to change. The information presented is not intended as a substitute for medical treatment. It is intended to provide ongoing support of your healthy lifestyle practices.