In an effort to help consumers make informed choices, McDonald's has announced that it will start printing nutritional information directly on the packages of its food.
The new packaging, which is scheduled to debut at McDonald's restaurants at the Olympic Winter Games in Italy in February, will feature nutritional information in an easy-to-understand icon and bar chart format. It will be introduced in North America, Europe, Asia and Latin America in the first half of 2006 featuring values for calories, protein, fat, carbohydrate and sodium will be available.
In recent months, McDonald's has undertaken a campaign to promote what it calls balanced, active lifestyles, eliminating "Super Size" menu options, and using marketing and advertising to promote physical activity.
Currently, nutritional information for McDonald's menu items are available on their website using their nutrition calculator .
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