In 2000, it was Heinz's EZ Squirt Blastin' Green Ketchup, Oreo Magic Dunkers that turned milk blue, convenience products such as Milk 'n Cereal bars and nutrient-spiked familiar foods such as orange juice. What then, does 2001 hold for our grocery shelves? More of the same say food product gurus. First on the list is more organic foods including organic meats and meat products such as baby food, soups and convenience foods. Food as toys is a hot prediction with more colours, more fun and more things that kids can experiment with. Don't be surprised if you see coloured macaroni and cheese and different-colored syrups at your favourite food store. Products targeted to women's specific nutrient needs are also very much in vogue with offerings such as Quaker's Oatmeal Nutrition for Women, Cliff's Luna bar and Odwalla's Femme Vitale drink. Other trends to watch include one-handed foods, "portafuels", indulgence products and new packaging for basic ingredients. For more on trendwatching 2001 follow this link.
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