What will they think of next? Coming soon to your supermarket: omega-3 fatty acids in ice cream, cheese, bread, yogurt and cream cheese. Food technologist are trying their best to transform foods not traditionally considered health food, into good choices. The thinking is that if we don't eat enough of the nutritious foods that contain omega-3's, like salmon, tuna, nuts and canola oil, then why not put them in the foods we do eat? "We thought ice cream was the type of nutraceutical product that would be very attractive to baby boomers," said Marvin Rudolph, a food technologist at Arthur D. Little in Cambridge, Mass. And because it is frozen, it helps masks the fishy taste of the omega-3's. He also found that orange flavor works and created a sweet reduced-fat creamsicle product with 150 calories, 6 grams of fat and 150 milligrams of omega-3's in a 3.5 ounce serving. However, experts aren't sold on the idea. With these types of products on the market it is even easier for people to fool themselves into thinking they are eating a healthy diet.
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