McAfrika Burger is a McProblem

August 20, 2002 in Food Companies, Manufacturing and Trends

McAfrika Burger is a McProblem

Humanitarian groups criticized McDonald's for a new sandwich called the McAfrika, saying the offering is poorly timed because millions of Africans are facing starvation. But aid officials welcomed an agreement by the fast-food restaurant chain to inform customers about the potential famine in southern Africa and tell them how they can help. Aid groups would be able to put collection boxes inside restaurants where McAfrika is sold and promote their campaigns with tray liners and posters. McDonald's announced that the new sandwich, made of beef and vegetables and wrapped in pita bread, will be sold at 15 restaurants in Oslo, Norway. The sandwich was advertised as being based on African recipes. The McAfrika sandwich will be sold as part of a rotating exotic food series in Norway. Norway has 60 McDonald's restaurants in all.

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