Wendy's International Inc., the No. 3 U.S. hamburger chain, said earlier this month it is making nutrition information about its menu more detailed and accessible, the latest response by a fast-food company to growing concern about unhealthy eating.
Later this month, Wendy's will add a statement to its carryout bags, tray liners, and menu boards that points consumers to its wendys.com Web Site if they want nutritional information on its foods.
The company also said it has redesigned its nutrition brochure with nutrition information charts and other enhancements. The nutrition section of the wendys.com Web Site is also being redesigned, Dublin, Ohio-based Wendy's said.
The moves come in the wake of growing concern about rising obesity rates, which have focused particularly on fast-food chains. Companies like Wendy's, McDonald's and rival companies like KFC, Taco Bell, and Pizza Hut, are testing and introducing health-oriented menu items such as salads, and are striving to prove that they care about their customers' health.
McDonald's said last week it is testing an adult version of its famous kids' Happy Meal that features a salad plus tools to get started on a walking fitness program.
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