Now adults can feel special along with the kiddies at McDonald's.
With the help of Oprah Winfrey's personal trainer, the venerable fast-food outlet is promoting an adult version of the Kids Happy Meal. It has been dubbed the Go Active meal and will offer healthier products. It will include a salad, an exercise booklet and a pedometer that hopefully will encourage walking. Or will it just encourage a glut of pedometers at the tag sale tables in the spring?
Fitness guru Bob Greene has agreed to help promote the Go Active Meal, which is being test-marketed at 150 McDonald's restaurants in Indiana.
Many fast-food chains, including McDonald's, have tried to offer healthier fare that still temps the taste buds after the fat and calorie content of their popular burgers and fries has come under fire. Burger King, the No. 2 hamburger chain, planned to launch a new line of low-fat, baguette-style chicken sandwiches this week.
But according to Bob Goldin, an analyst at Chicago-based food consultancy Technomic, says that McDonald's has a "long, long way to go" to solidify a reputation for promoting healthy foods.
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