More than half of all U.S. consumers who have tried following diets that shun carbs such as bread and sugar have given up, a survey released last week found, and interest in the popular regimens appears to have plateaued.
According to research firm InsightExpress, which conducted the survey online, fewer than 10 percent of Americans are currently on low-carbohydrate diets such as the Atkins, South Beach and The Zone.
In contrast, a survey conducted in December 2003 by Opinion Dynamics Corporation found that, at that time, 11 percent of Americans were on low-carb diets.
The latest Insight Express poll of 500 Americans also found that of survey participants who were not following low-carb diets, fewer than one in five would consider buying a low-carb product, since they perceive a diet low in carbs to be unhealthy.
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