Are we being milked with milk ads?

November 10, 2005 in Food Companies, Manufacturing and Trends

Are we being milked with milk ads?

Those familiar milk moustaches now come with a new slogan. With recent study claims that low-fat dairy products can aid weight loss, the American dairy industry has upped the ante in their campaign for milk consumption.

The moustache and familiar "got milk?" ads now come equipped with an extra slogan: "milk your diet. Lose weight! 24 oz./24 hours". For more information on the campaign, visit On the site, you can click on the provocative advertisement that sparked this blurb, starring Serena Williams as the Lean machine. Did you notice the shape of the glass of milk she's holding?

Nutrition Action Healthletter, published by the Centre for Science in the Public Intrest, has written on the link between milk and weight loss on several occasions. Their articles, "Dairy Does Diet", "Milking the Data", "White Lies?" and "The Dairy Diet Myth" suggest that not enough research has been done to back up the claims put forth by the 2424Milk campaign.

Low-fat milk can certainly contribute significantly to our diets, in terms of protein, calcium, vitamin D, riboflavin and zinc. But will drinking 24 oz. (3 cups) of it every day make you look like Serena Williams? Probably not.

All research on this web site is the property of Leslie Beck Nutrition Consulting Inc. and is protected by copyright. Keep in mind that research on these matters continues daily and is subject to change. The information presented is not intended as a substitute for medical treatment. It is intended to provide ongoing support of your healthy lifestyle practices.