Consumer groups says Sunny Delight ads deceptive

April 30, 2002 in Food Companies, Manufacturing and Trends, Nutrition Topics in the News

Consumer groups says Sunny Delight ads deceptive

An alliance of consumer groups and the Florida Department of Citrus said Wednesday that Procter & Gamble is deceiving consumers--especially children--into believing its Sunny Delight drink is mostly fruit juice. The main ingredients of the product are water and high fructose corn syrup. It contains 5% juice, and has added vitamins and coloring that makes it appear orange.

The alliance called on Procter & Gamble to more prominently feature the 5% juice content on the label and in ads, and to stop calling it a "real fruit beverage." And, they want the company to increase the juice content so that it is slightly more nutritious. The Florida Citrus Department is exploring litigation against the company, or filing a formal complaint about its advertising practices with the Federal Trade Commission (FTC).

"There is nothing either sunny or delightful about junk food that's dressed up as a real fruit juice," said Michael Jacobsen, executive director of the Center for Science in the Public Interest. CSPI.

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