In an effort to raise awareness about the dangers of anorexia, the Italian government and fashion industry have joined forces to launch a campaign against the dangers of eating disorders.
The campaign against anorexic models is promoting full-bodied women and has made a commitment to add larger sizes to popular fashion collections. This announcement follows on the heels of the death of a Brazilian model from anorexia recently. Participants in the campaign pledge to promote "a model of healthy, sunny, full-bodied Mediterranean beauty..."
Madrid's Fashion Week in September 2006 banned models with a body mass index (BMI) of less than 18. A BMI less than 18.5 is associated with being underweight.
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