Italy helps raise awareness of anorexia

January 4, 2007 in Food Companies, Manufacturing and Trends, Nutrition Topics in the News, Women's Health

Italy helps raise awareness of anorexia

In an effort to raise awareness about the dangers of anorexia, the Italian government and fashion industry have joined forces to launch a campaign against the dangers of eating disorders.

The campaign against anorexic models is promoting full-bodied women and has made a commitment to add larger sizes to popular fashion collections. This announcement follows on the heels of the death of a Brazilian model from anorexia recently. Participants in the campaign pledge to promote "a model of healthy, sunny, full-bodied Mediterranean beauty..."

Madrid's Fashion Week in September 2006 banned models with a body mass index (BMI) of less than 18.  A BMI less than 18.5 is associated with being underweight. 

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